Are We There Yet
With another day comes another company making a push for more podcasts in it’s lineup. Today that’s iHeart Radio
iHeartMedia will harness more than 850 radio stations to build its podcast audience and entice potential advertisers. The company today announced Sunday Night Podcasts, in which 270 stations will play a prerecorded podcast episode in between music or talk radio. The initiative will bring podcasts to the airwaves in every one of iHeart’s markets.
I like the idea of using other avenues besides the ‘podcast app’ to expose people to podcasts as a medium. I have friends and family that continue to listen to FM radio to this day, even with dozens of other options, their car is tuned into some random station I don’t know. They are unlikely to fire up their podcast app and find something interesting to listen to. This might be a soft sell that gets them over the hump? I guess we’ll see.