Podcasts as an industry is going to experience same defining change sooner rather than later.
The bigger goal of these tests is to improve podcast discoverability, an issue that plagues the industry.
the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC
😳 that’s quite a bit of growth !!!!!