It’s very tricky for platforms… these are winner-take-all markets. It really is winner-take-all. If you’re there with half as many apps or 90 percent as many apps, you’re on your way to complete doom. There’s room for exactly one non-Apple operating system and what’s that worth? $400 billion that would be transferred from company G to company M.

Bill Gates

My hope is after reading Ben Thompson’s Aggregation Theory I will be better equipped to answer the question I have. Ok, so how best to approach the tech industry in a way that promotes competition when the network effect is so strong?