Tim Cook recently penned an op-ed in Time Magazine, You Deserve Privacy Online. Here’s How You Could Actually Get It.

“I and others are calling on the U.S. Congress to pass comprehensive federal privacy legislation—a landmark package of reforms that protect and empower the consumer. Last year, before a global body of privacy regulators, I laid out four principles that I believe should guide legislation:”

Tim Cook

Tim goes on to outline several key points that any legislation would include. Things like avoid collecting unnecessary, consumers have the right to know, and the right for consumers to access and delete their data that companies have.

Following up Tim’s op-ed Sen. Marco Rubio (R-Fla.) has announced a new bill American Data Dissemination (ADD) Act

“provides overdue transparency and accountability from the tech industry while ensuring that small businesses and startups are still able to innovate and compete in the digital marketplace.”

Marco Rubio

Here’s the catch, in the text of the bill as it currently stands is the phrase, “shall supersede” , which has wide sweeping implications. Jon Brodkin’s article at ARS Technica, Sen. Marco Rubio wants to ban states from protecting consumer privacy goes into the reaction from several groups, and sufficed to say, none of them are positive. Super seeding any state action in this area clearing isn’t going to stand. California for instance, has already passed privacy law in 2018 that was passed unanimously.

To say that things in the privacy data sector are heating up this year is an understatement, while federal and local governments historical move very slow, this battle will likely play out over the next several years. You can bet that it will be a hot issue in the run up to the 2020 election.