By creating a Firefox account you can increase convenience while decreasing your exposure to some harmful parts of the web. An account unlocks the full potential of tools like Lockwise, which securely manages passwords, and Monitor, a service that notifies you when your email has been part of a known data breach.

We’re offering privacy protections by default as you navigate the web because the business model of the web is broken, with more and more intrusive personal surveillance becoming the norm. While we hope that people’s digital rights and freedoms will ultimately be guaranteed, we’re here to help in the interim.

Chris Beard, CEO of Mozilla

I like that Mozilla has put in effort to diverse their offerings and become less dependent on the money from Google for default search. The idea of privacy as a product is red hot right now, while most feel opportunistic I would say this is very much inline with what Mozilla has always strived for.