In practice, this is what Iger’s plan looks like, with ESPN providing promotional services, access to ESPN talent, and branding betting content on its platforms under the ESPN banner.

Also entertaining to see Igor do a lot of word smithing to make sure that it’s not Disney gambling.

“…we’re not actually causing the bets to be made. We’re just enabling people to link to companies that do that.”

Disney used to hate gambling. Now it’s doing a $2 billion sports betting deal.

I enjoyed Vox’s headline a bit more.