Some really interesting tidbits about Apple and their Podcast subscription platform.
Apple is trying to speed up this process for creators, too. The company is adding five new hosting providers for delegated delivery, which allows creators to publish premium content directly from their chosen host’s dashboard. The new delivery partners are Audiomeans, Captivate, Podbean, Podspace, and Transistor. A number of other platforms, including Blubrry, Libsyn, Triton Digital’s Omny Studio, and RSS.com, already support delegated delivery on Apple Podcasts subscriptions.
This is a welcome addition. Getting synced up with the underbelly of iTunes Connect for your podcast show with minimal api’s and a manual process from the mid-2000’s has been brutal.
Apple Podcasts is also teaming up with a partner better known in the music industry to help podcasters promote their work. The company is partnering with the Danish music analytics platform Linkfire – which generates special “smart links” that let marketers view insights on those who click on them – to help creators promote merch drops, sell tickets, or engage fans. During the virtual briefing, Linkfire announced a new integration with Apple called Linkfire for Podcasts that will debut later this year.
Now that is an interesting development.