Throughout the 2000s, the website was the default destination for many folks. It was first launched as a sort of promotion for Apple’s QuickTime architecture, and it was the best place to watch high-quality trailers before YouTube came along. The iPhone app launched in 2011, and that was also popular—at least initially.

I was one of those people that made a habit of going to the Movie Trailer site, and later the iPhone App, and watching trailers for new movies. A habit that I continue to enjoy today. While I continue to watch movie trailers, YouTube has figured out that is something I do, and continues to serve them up to me there. I haven’t opened the trailer app on my phone in years. It now just redirects to the Apple TV app.

🪦 R.I.P. iTunes Movie Trailers