I think the sweet spot is to hit both of those segments (well-crafted, doing the platform well while being a product with an obvious use-case). You see it with Flighty, Slopes, Cardpointers and several other apps that manage to use Apple’s Cool New Thing™️ but in a way that truly makes their customer’s problems go away, or get a bit easier. Plus, getting those Apple features in the App Store can be a wonderful way to get steady downloads.

100% agree.